6 Companies Bucking the Black Friday Trend, From REI to Everlane

6 Companies Bucking the Black Friday Trend, From REI to Everlane


REI optoutside

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REI first debuted its Choose Outdoor marketing campaign in 2015, turning into probably the most first main outlets to near its doorways on Black Friday. As a part of the hassle, all workers — around the corporate’s shops, distribution and speak to facilities, and headquarters — are paid for the day and inspired to spend time outdoor as an alternative of going to paintings. 

This 12 months, the out of doors sport store introduced it’s going to eschew buying groceries vacation for excellent, after seven consecutive years of opting outdoor. Whilst the web site continues to be open for on-line orders, processing and achievement is paused till Saturday, in line with the corporate. 

“Choose Outdoor has all the time been about prioritizing the revel in of our workers —opting for some great benefits of time outdoor over an afternoon of intake and gross sales,” REI President and CEO Eric Artz mentioned in a remark.

He endured: “Once we first presented this motion, it used to be thought to be modern for a retail emblem, however we felt it used to be the proper factor to do for our participants and workers. Making Choose Outdoor an annual observance will function a annually reminder of this dedication to doing the proper factor for the co-op neighborhood.”



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