Azerion strengthens Dutch digital advertising foothold through acquisition of [M]media

Azerion strengthens Dutch digital advertising foothold through acquisition of [M]media

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Amsterdam, 31 October 2022 – Nowadays, Azerion has introduced the purchase of [M]media B.V., a number one gross sales area, tech spouse and middleman for publishers and advertisers within the Dutch virtual promoting house with a robust focal point on sports activities, way of life and car audiences.

Atilla Aytekin, co-CEO of Azerion, feedback: “[M]media has lengthy been probably the most main promoting networks within the Netherlands and our two firms have a long-standing trade dating. As such, we’re overjoyed to welcome [M]media to our platform and make to be had our blended stock of high quality content material with extremely engaged audiences to advertisers.”

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Azerion will combine [M]media’s show, video and local promoting features, including to its tough present providing in those spaces. The corporate may even deliver precious experience in a lot of recent advertising and marketing how you can the Azerion platform, providing writer and advertiser answers  corresponding to SEO, branded content material and social media advertising and marketing, amongst others. Via this acquisition, Azerion will beef up its virtual advertising and marketing and promoting providing as a complete, bringing a various vary of options and technology to the platform.

The transaction is valuable as of one October 2022. [M]media generated roughly €9.4 million gross income in 2021.

This newest information follows Azerion’s contemporary announcement of the acquisitions of Vlyby Gmbh and a lot of asset offers as Azerion continues to execute on its development technique.

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About Azerion

Azerion is a high-growth virtual leisure and media platform. As a content-driven, generation and information corporate, Azerion serves shoppers, virtual publishers, advertisers, and recreation creators globally. Azerion’s built-in platform supplies generation answers to automate the acquisition and sale of virtual promoting for media consumers and dealers, supported via in-market gross sales and marketing campaign control groups. Via our generation, content material creators, virtual publishers and advertisers paintings with Azerion to achieve the tens of millions of other people around the globe that play Azerion’s video games and examine its disbursed leisure content material to extend engagement, loyalty, and force e-commerce.

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Based in 2014 via two Dutch marketers, Azerion has skilled speedy growth pushed via natural development and strategic acquisitions. Azerion is headquartered in Amsterdam, the Netherlands and is a publicly traded corporate indexed on Euronext Amsterdam.

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About [M]media
[M]media provides a selective number of main web pages and apps in car, finance, way of life and sports activities. With our publishers’ content material we prevail to succeed in and fascinate Dutch women and men. With over 90 other web pages and apps inside of our community, we succeed in greater than 10 million distinctive guests each month.

In conjunction with more than one editorial-offices and video manufacturing groups, we create (subsidized) content material for our advertisers. The eye price of this distinctive content material makes us in a position to succeed in the (conversation) targets of our advertisers. Relying at the marketing campaign function, our workforce of virtual professionals will search for the most powerful promoting resolution inside of our channels, to completely succeed in the objective target market.


Investor Members of the family
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