Gutierrez: Advertising Guam with social media influencers | Opinion

Gutierrez: Advertising Guam with social media influencers | Opinion

Håfa adai! A sunny weekend welcome of 116 social media personalities at Castle Apugan two Sundays in the past got here in the course of a virtual posting frenzy that’s set to garner over 400 million certain impressions of Guam in a country of not up to 126 million folks this iciness.

Carl Gutierrez Column Photo (copy)


The Guam Guests Bureau’s Jap Tremendous Influencers Familiarization Excursion is a price proposition media marketing campaign designed to economize on conventional promoting prices all all the way through Japan, one in every of our vacation spot’s most important number one outbound customer markets.

$745K funding

For a $745,000 funding, this undertaking will reach masses of thousands and thousands of perspectives of idyllic Guam movies and footage promoted through the textual content and chatter of Japan’s height social networking personalities on the astoundingly low value of $0.0019 a work. That’s not up to two tenths of a cent consistent with social media engagement.

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About part of the greater than 100 TikTokers arrive from Japan on the A.B. Received Pat Global Airport for a late-November familiarization excursion of Guam, courtesy of the Guam Guests Bureau.

Agana Heights Mayor Paul McDonald, his loyal administrative assistant, Genedine Ceraos, the Agana Heights Municipal Making plans Council and the folks of Agana Heights performed the easiest hosts, welcoming the likes of TikTok, YouTube and Instagram stars to this central village’s scenic Castle Apugan customer enchantment with its well-kept lawns, shady tents and beautiful Hagåtña Bay fail to remember.

With a complete unfold of tasty kusinan CHamoru and ice-cold beverages to welcome native islanders and visitors alike, Mayor McDonald’s long-overdue Agana Heights fiesta was the perfect birthday celebration towards the revitalization of Guam’s valuable Japan marketplace. This, as the specter of COVID-19 dissipates throughout that country and all the way through East Asia and concerned vacationers plan long-awaited journeys in a foreign country.