Håfa adai! A sunny weekend welcome of 116 social media personalities at Castle Apugan two Sundays in the past got here in the course of a virtual posting frenzy that’s set to garner over 400 million certain impressions of Guam in a country of not up to 126 million folks this iciness.
Gutierrez
The Guam Guests Bureau’s Jap Tremendous Influencers Familiarization Excursion is a price proposition media marketing campaign designed to economize on conventional promoting prices all all the way through Japan, one in every of our vacation spot’s most important number one outbound customer markets.
$745K funding
For a $745,000 funding, this undertaking will reach masses of thousands and thousands of perspectives of idyllic Guam movies and footage promoted through the textual content and chatter of Japan’s height social networking personalities on the astoundingly low value of $0.0019 a work. That’s not up to two tenths of a cent consistent with social media engagement.
About part of the greater than 100 TikTokers arrive from Japan on the A.B. Received Pat Global Airport for a late-November familiarization excursion of Guam, courtesy of the Guam Guests Bureau.
Agana Heights Mayor Paul McDonald, his loyal administrative assistant, Genedine Ceraos, the Agana Heights Municipal Making plans Council and the folks of Agana Heights performed the easiest hosts, welcoming the likes of TikTok, YouTube and Instagram stars to this central village’s scenic Castle Apugan customer enchantment with its well-kept lawns, shady tents and beautiful Hagåtña Bay fail to remember.
With a complete unfold of tasty kusinan CHamoru and ice-cold beverages to welcome native islanders and visitors alike, Mayor McDonald’s long-overdue Agana Heights fiesta was the perfect birthday celebration towards the revitalization of Guam’s valuable Japan marketplace. This, as the specter of COVID-19 dissipates throughout that country and all the way through East Asia and concerned vacationers plan long-awaited journeys in a foreign country.
0:28+3
Greater than 100 Jap social influencers to talk over with Guam
5:49+6
Jap social media influencers style Guam at Agana Heights fiesta
Most sensible 5
Fortunately, even with a critically diminished advertising funds, Guam is within the height 5 locations of selection amongst Jap vacationers. A just lately printed HIS Global Excursions checklist of the ten hottest out of the country commute locations for the year-end and New Yr vacation ranks Guam 5th, forward of Singapore, Taipei, Manila, Paris and Ho Chi Minh Town amongst outbound Jap vacationers.
And our military of influencer visitors will assist GVB take care of Guam’s top-tier standing this iciness as we goal to attract 10,000 guests per 30 days thru February. Our familiarization excursion introduced social media stars to all kinds of scorching spots all the way through Guam all through their 11-day keep. We will be able to quickly be welcoming again a few influencers who gained return-trip prizes in GVB’s social media photograph/film contests.
Influencers who’re lively channel homeowners on common platforms like TikTok and YouTube divided into units of 5 excursion teams — golfing and finding out; trekking and operating; {couples} outing, ladies outing and chocolates; marine actions; and seashore and buying groceries.
Scorching spots
Golfers hit the hyperlinks at Onward Mangilao Golfing Membership, Onward Talo’fo’fo’ Golfing Membership and Nation Membership of the Pacific. Trekkers and runners loved seashore jogs and a hike with the Guam Boonie Stompers.
Our sweet-tooth staff savored dessert cuisine at Patisserie PariSco, Pop’s Bakeshop, Cafe Mayflour, TuRe’ Café and Espresso Slut.
From left: Multi-channel media influencer Ouka-san wins a roundtrip price tag again to Guam for his height photograph access all through GVB’s Tremendous Influencers Familiarization Excursion.
Beachgoers partook in parasailing and private watercraft with Alupang Seashore Membership and Joe’s Jet Ski at Hagåtña Bay, dolphin gazing at Tumon Bay, plus complimentary marine actions with Guam Ocean Park at Apra Seashore. And consumers browsed the halls and aisles at DFS T Galleria, Micronesia Mall, Acanta Mall, Price-U-Much less, GPO and Compadres Mall.
Our guests additionally took within the shows on the Guam Museum all through a excursion of Guam’s capital, the place they moreover loved visiting CHamoru Village, Agana Buying groceries Heart and several other mom-and-pop retail outlets.
And so they feasted on scrumptious foods and libations far and wide the island, wolfed choices from Jeff’s Pirates Cove, The Seashore Eating place & Bar at Gun Seashore, Chesa Guam, Meskla CHamoru Fusion Bistro, Meskla Dos, Lone Celebrity Steakhouse, Stax, The Guam Brewery and Faucet Space, Torpedoes & Tomahawks Bar & Grill, and Cafe Gudcha.
Outdoor
Different unforgettable reports famous through our visiting vloggers integrated stops at Puntan Dos Amåntes (Two Fanatics Level), Salaglula Inalåhan Swimming pools, Valley of the Latte Journey Park, Bikini Island Membership, Emerald Valley Park, Coco Palm Lawn Seashore, Pågat Caves with U.S. Discover & Learn about Inc., UnderWater Global, Fish Eye Marine Park, Merizo Pier Park and the One Thousand Steps Path, in addition to enjoyable in at ease lodging at Pacific Islands Membership and Guam Reef Lodge between tours.
From left: Guam Guests Bureau Japan Advertising coordinator Mai Perez, GVB Japan Advertising supervisor Regina Nedlic and GVB Director of International Advertising Nadine Leon Guerrero provide reward prize baggage to social networking stars Tonchan (2d position), Anzu (fourth position) and Ablin/Ebirin Channel (5th position) for putting within the bureau’s Tremendous Influencers photograph contest.
Un dångkulu na si Yu’os ma’ase to the Mayors’ Council of Guam for graciously welcoming our visitor vloggers, to the Division of Parks and Game for preserving Guam’s public puts gorgeous, to Baldyga Team for web hosting a grand welcome reception, to all taking part companies and nonprofit teams that made this talk over with so wealthy and thrilling for those social media influencers and their fans, to Japan Go back and forth Bureau/Pacific Micronesia Excursions and Japan Guam Go back and forth Affiliation for flooring transportation, and to United Airways for making this momentous talk over with imaginable thru its dependable Narita-Guam routes.
