ESTERO, Fla., Dec. 8, 2022 /PRNewswire/ — Hertz World Holdings Inc. (NASDAQ: HTZ) introduced these days that veteran advertising and gross sales government Wayne Davis will sign up for the corporate as Government Vice President, Leader Advertising and marketing Officer (CMO), efficient January 3, 2023. On this function, Davis will likely be liable for main the Hertz, Greenback and Thrifty manufacturers and shaping the corporate’s business plan to power efficient model achieve and buyer engagement. Laura C. Smith, who has led advertising for the ultimate two years, will proceed in her function as Government Vice President, World Gross sales and Buyer Revel in.

Davis joins Hertz with greater than two decades of selling, gross sales, and trade construction enjoy throughout more than one industries. For the ultimate 4 years, he has led the mass top rate Café model for GE Home equipment, a Haier Corporate. Beneath his management, Café has greater than tripled in measurement and is likely one of the quickest rising manufacturers within the equipment trade.

“I’m overjoyed to have Wayne sign up for our management staff at this thrilling time for Hertz,” mentioned Hertz CEO Stephen Scherr. “Wayne’s brand-building enjoy and experience in data-driven advertising analytics is an impressive aggregate, and I’m thinking about the imaginative and prescient he’ll carry to Hertz as we grow to be our trade via electrification, shared mobility and a digital-first buyer enjoy.”

Previous to main the Café model, Davis was once Senior Logo Director for Haier & Hotpoint at GE Home equipment. Mr. Davis was once additionally the economic chief for GE Home equipment’ FirstBuild innovation hub, the place he led the a hit release of the Opal Nugget Ice Maker.

“Hertz is an iconic model with limitless attainable,” mentioned Davis. “I am excited to get began with a skilled advertising staff to carry much more leap forward concepts to {the marketplace} and fix Hertz with our shopper, company and rideshare shoppers.”

Mr. Davis serves at the forums of Large Brothers Large Sisters of Kentuckiana primarily based in Louisville, Kentucky, Enlarge Louisville and Fund for the Arts. In 2018 he was once named in Louisville Industry First’s 40 Beneath 40 and in 2020 was once a member of Management Louisville’s Bingham Fellows. He holds a bachelor’s level in arithmetic from Morehouse Faculty and an MBA from Xavier College.

About Hertz

The Hertz Company, a subsidiary of Hertz World Holdings, Inc., operates the Hertz, Greenback and Thrifty automobile apartment manufacturers during North The united states, Europe, the Caribbean, Latin The united states, Africa, the Center East, Asia, Australia and New Zealand. The Hertz Company is likely one of the biggest international automobile apartment firms, and the Hertz model is likely one of the maximum identified globally. Moreover, The Hertz Company operates the Firefly automobile apartment model and Hertz 24/7 automobile sharing trade in global markets and sells cars via Hertz Automobile Gross sales. For more info about The Hertz Company, seek advice from www.hertz.com.


Positive statements contained on this liberate come with “forward-looking statements” throughout the which means of appropriate securities rules and laws. Those statements regularly come with phrases equivalent to “imagine,” “be expecting,” “undertaking,” “watch for,” “intend,” “plan,” “estimate,” “search,” “will,” “would possibly,” “would,” “must,” “may,” “forecasts,” “grow to be” or an identical expressions. We warning you that those statements aren’t promises of long run efficiency and are topic to a large number of evolving dangers and uncertainties that we won’t have the ability to as it should be expect or assess, together with the chance elements of Hertz’s Annual File on Shape 10-Okay for the yr ended December 31, 2021, as filed with the Securities and Trade Fee (the “SEC”) on February 23, 2022 and any updates thereto in next filings with the SEC together with in Hertz’s Quarterly Stories on Shape 10-Q. We warning you to not position undue reliance on our forward-looking statements, which discuss most effective as in their date, and Hertz undertakes no legal responsibility to replace this knowledge.

SOURCE Hertz World Holdings, Inc.

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