Is Peloton Interactive Inventory a Purchase?

Is Peloton Interactive Inventory a Purchase?

Peloton Interactive (PTON 1.68%) is arguably the poster little one for damaged, pandemic-era development tales. The linked train bike maker went public at $29 per share in Sept. 2019, however its inventory opened at simply $27 and dipped under $20 the next March as traders questioned the attraction of its expensive train bikes and subscription-based distant spin courses.

Nonetheless, the pandemic subsequently lit a fireplace below Peloton’s enterprise as gyms closed down and extra individuals stayed house. In fiscal 2020, which resulted in June of the calendar 12 months, Peloton’s income doubled to $1.83 billion, its whole variety of linked health subscribers greater than doubled to 1.09 million, and its whole variety of exercises greater than tripled.

A person uses a Peloton bike at home.

Picture supply: Peloton.

That momentum continued in fiscal 2021. Peloton’s income surged one other 120% to $4.02 billion, its linked health subscribers jumped 114% to 2.33 million, and its whole variety of exercises practically tripled. In consequence, Peloton’s inventory soared to an all-time excessive of $167 final January.

However at this time, Peloton’s inventory trades at a mere $8 a share. The bulls rushed for the exits as its development decelerated in a post-lockdown market, extra opponents entered the ring, and it fumbled the launch of its linked treadmills with a disastrous recall. The resignation of its CEO, hundreds of job cuts, and value reductions for its namesake bike additionally indicated it was in serious trouble — and rising rates of interest exacerbated its steep sell-off. 

However, contrarian traders would possibly nonetheless be questioning if Peloton, which now trades at much less that one occasions this 12 months’s gross sales, is now a deep worth play. Let’s take a recent take a look at its enterprise to search out out.

How dangerous was Peloton’s post-pandemic slowdown?

Peloton’s year-over-year development in linked health subscriptions, whole exercises and whole income all decelerated considerably over the previous 12 months.

Progress (YOY)

Q3 2021

This fall 2021

Q1 2022

Q2 2022

Q3 2022

Linked Health Subscriptions






Complete Exercises












Information supply: Peloton.

Analysts anticipate Peloton’s income to say no 11% to $3.59 billion for the complete 12 months, however rise 5% to $3.76 billion in 2023.

Along with difficult comparisons to the pandemic, Peloton faces competitors from cheaper linked train bike makers like Echelon, different linked health merchandise like Lululemon‘s (LULU 2.66%) Mirror, and subscription-based distant health packages like Apple (AAPL 1.15%) Health+. That intense strain prompted Peloton to cut back the costs for its bikes, develop its product line with treadmills, and introduce new health packages which did not require any of its first-party tools.

Nonetheless, that strategic shift additionally considerably lowered Peloton’s gross and adjusted EBITDA (earnings earlier than curiosity, taxes, depreciation, and amortization) margins — even after it reduce 2,800 jobs, or roughly 20% of its workforce, earlier this 12 months.


Q3 2021

This fall 2021

Q1 2022

Q2 2022

Q3 2022

Gross Margin






Adjusted EBITDA Margin






Information supply: Peloton.

On a GAAP (usually accepted accounting rules) foundation, Peloton posted a staggering web lack of $1.52 billion within the first 9 months of fiscal 2022, in comparison with a web revenue of $124 million in fiscal 2021.

To cease that bleeding, Peloton just lately introduced that it might halt manufacturing its personal merchandise and as a substitute outsource all of its manufacturing to Taiwanese producer Rexon Industrial.

That massive change would possibly assist Peloton steadily slender its losses, however analysts nonetheless anticipate the corporate to incur an adjusted EBITDA lack of $806 million in fiscal 2022 — in comparison with a constructive $254 million in fiscal 2021. Nonetheless, in addition they anticipate it to slender that loss to $114 million in fiscal 2023 because it aggressively reins in its spending.

We must always take these expectations with a grain of salt, particularly since a recession would probably stop shoppers from shopping for Peloton’s costly bikes — which nonetheless value a minimum of $1,445 after its newest value cuts.

Peloton is not a turnaround play but

Peloton’s lack of income and its elevated debt-to-equity ratio of 1.5 will make it an unappealing funding as rates of interest climb, but it surely most likely will not go bankrupt inside the subsequent few quarters. It nonetheless ended its third quarter of 2022 with $879 million in money and money equivalents, and it hasn’t drawn a single greenback from its $500 million revolving credit score facility but.

Nonetheless, I can not advocate shopping for Peloton till its income development and margins really stabilize. Its shares would possibly look filth low cost proper now, but it surely nonetheless hasn’t attracted any severe takeover curiosity from firms like Apple or Nike — which had been each cited as potential suitors prior to now — even at its present enterprise worth of simply $4.2 billion. Merely put, traders should not take into account Peloton a deep worth play simply but.


Leo Solar has positions in Apple. The Motley Idiot has positions in and recommends Apple, Lululemon Athletica, Nike, and Peloton Interactive. The Motley Idiot recommends the next choices: lengthy March 2023 $120 calls on Apple and quick March 2023 $130 calls on Apple. The Motley Idiot has a disclosure coverage.

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