JCDecaux acquires Pisoni, a specialist in street furniture and outdoor advertising, located in the south of France

JCDecaux acquires Pisoni, a specialist in street furniture and outdoor advertising, located in the south of France
JCDecaux acquires Pisoni, a specialist in street furniture and outdoor advertising, located in the south of France


JCDecaux acquires Pisoni, a specialist in side road furnishings and outside promoting, situated within the south of France

Paris, 8 December 2022 – JCDecaux SE (Euronext Paris: DEC) the #1 outside promoting corporate international, introduced the purchase by way of its subsidiary JCDecaux France of Pisoni, a French participant in side road furnishings and outside promoting within the south of France.

A family-owned corporate created in 1987 by way of Jean-Pierre Pisoni, it employs 37 personnel and lately operates 4,306 promoting panels within the Mediterranean basin, together with 2,066 side road furnishings promoting panels throughout the framework of public concessions (48% of the portfolio) and a couple of,240 huge layout promoting panels within the personal sector (52% of the portfolio). Pisoni additionally provides virtual printing services and products by means of its corporate Tendance Pixxl.

Pisoni is the reference corporate within the south of France, a area this is famend for its financial power which exceeds the French reasonable and which advantages from busy vacationer site visitors. Its property are situated in six departments – Alpes-Maritimes, Hérault, Var, Drôme, Bouches-du-Rhône, Alpes-de-Haute-Provence – and it has 4 native branches in Mouans-Sartoux, Six-Fours, Saint-Jean-de-Védas and Valence.

As a participant with sturdy native hyperlinks, JCDecaux has partnerships in over 1000 ‘communities’ (French regional administrative spaces) and due to its acquisition of Pisoni is now strengthening its presence within the Mediterranean basin. With its high quality property, Pisoni and JCDecaux percentage the values of top requirements and accountability and in conjunction with the 200+ JCDecaux workers within the area, will paintings in combination within the provider of towns, promoting companions and other folks.

This acquisition can even allow JCDecaux to consolidate its nationwide protection in side road furnishings throughout the fragmented and extremely aggressive French media marketplace. The complementary nature of the JCDecaux and Pisoni property represents a real power to supply native firms, each regional and nationwide, ever-more environment friendly analogue and virtual show answers, with building to proceed in step with a qualitative means that displays power intake, for each quick and long-term campaigns (representing 50% of Pisoni’s earnings in 2021).

Totally conscious about the societal demanding situations confronted lately, Pisoni has followed a sustainable building means to give protection to the standard of city lifestyles. The link-up with JCDecaux will allow it to proceed to pursue its commitments and to have the benefit of best possible practices in relation to ESG.

The purchase of Pisoni is a part of JCDecaux’s exterior enlargement technique geared toward seizing related marketplace alternatives as they stand up.

Christophe Ulivieri, Chairman of Pisoni, declared: “This deal represents a big turning level for the Pisoni groups, and confirms that our technique addresses expanding marketplace call for. We in an instant take to each other with JCDecaux and located a real spouse on this family-owned corporate, wherein we’ve complete self belief to proceed to jot down our corporate’s tale. We’re thrilled and proud to finalise our building tasks along JCDecaux, which is the skilled corporate in its sector, and we thank Largillière Finance for his or her superb help on this procedure”.

Jean-Charles Decaux, Chairman of the Government Board and Co-CEO of JCDecaux, mentioned: “As a family-owned French corporate, pioneer of side road furnishings and main employer in this sector in France and international, JCDecaux is a competent and dedicated spouse within the transformation of towns. The link-up with Pisoni, a reference outside promoting corporate within the Mediterranean basin, will allow us to deal with the provider wishes of towns and voters higher than ever, in addition to the desires of native and nationwide firms of their pursuit of native, environment friendly, related and sustainable verbal exchange. We wish to welcome the Pisoni groups to the JCDecaux workforce, with whom we percentage the typical values of top requirements, high quality and accountability.”

Key Figures for JCDecaux

  • 2021 earnings: €2,745m(a)– 9-month 2022 earnings: €2,283m(a)

  • N°1 Out-of-House Media corporate international

  • A day-to-day target audience of greater than 850 million other folks in additional than 80 international locations

  • 957,706 promoting panels international

  • Found in 3,518 towns with greater than 10,000 population

  • 10,720 workers

  • JCDecaux is indexed at the Eurolist of Euronext Paris and is a part of the Euronext 100 and Euronext Circle of relatives Industry indexes

  • JCDecaux is recognised for its extra-financial efficiency within the FTSE4Good (3.6/5), CDP (A Management), MSCI (AA) and has accomplished Platinum Medal standing from EcoVadis

  • 1st Out-of-House Media corporate to sign up for the RE100 (dedicated to 100% renewable power)

  • Chief in self-service motorcycle condo scheme: pioneer in eco-friendly mobility

  • N°1 international in side road furnishings (530,143 promoting panels)

  • N°1 international in shipping promoting with 154 airports and 215 contracts in metros, buses, trains and tramways (340,753 promoting panels)

  • N°1 in Europe for billboards (72,611 promoting panels)

  • N°1 in outside promoting in Europe (596,831 promoting panels)

  • N°1 in outside promoting in Asia-Pacific (232,268 promoting panels)

  • N°1 in outside promoting in Latin The us (64,893 promoting panels)

  • N°1 in outside promoting in Africa (20,808 promoting panels)

  • N°1 in outside promoting within the Center East (14,177 promoting panels)

          (a) Adjusted earnings

For more info about JCDecaux, please seek advice from jcdecaux.com.
Sign up for us on Twitter, Linkedin, Fb, Instagram and Youtube.

Communications Division: Albert Asséraf
+33 (0) 1 30 79 79 10 – [email protected]

Investor Members of the family: Rémi Grisard
+33 (0) 1 30 79 79 93 – [email protected]



Leave a Reply