JCDecaux wins a 10-year contract with CCR Metro Bahia in Salvador to function promoting of its two metro traces, strengthening its place as the biggest metro media corporate in Brazil
Paris, 19 January 2023 – JCDecaux SE (Euronext Paris: DEC) the number 1 out of doors promoting corporate international, declares the signing of a 10-year contract with CCR Metro Bahia to take over the promoting operations of the 2 metro traces in Salvador (Brazil) – Crimson-Line 1 and Blue-Line 2. This new partnership, efficient in March 2023, sustains the growth technique of JCDecaux, reinforcing its place as the biggest metro media participant in Brazil.
Within the capital town of the state of Bahia, JCDecaux will function promoting at the two present subway traces – Crimson-Line 1, which spans 12 km lengthy and contains 8 stations, and Blue-Line 2, spanning 19 km and together with 12 stations. All in combination, those two traces attach the Ancient Middle to the outskirts of Salvador, transferring greater than 530,000 passengers in line with day. Those traces also are related to 7 built-in bus terminals that can show JCDecaux media.
The prevailing stock of Crimson-Line 1 and Blue-Line 2, which can now be controlled through JCDecaux, contains greater than 40 virtual devices unfold all through the stations, 162 static panels at bus terminals in addition to 520 carriage inside TVs. Because of this new contract, JCDecaux will succeed in greater than 7.7 million passengers day-to-day in the principle metro traces in Brazil.
With the arriving of JCDecaux in Salvador Metro, advertisers will have the benefit of logo new virtual stock achieving greater than 1,200 faces, 2 virtual Iconics in key stations, enticing and related short-video content material in addition to new data-driven answers to leverage the entire virtual belongings of Crimson-Line 1 and Blue-Line 2, because the partnership with CCR Metro Bahia goals to ship the best possible world requirements in OOH promoting. Those sources make stronger the corporate’s center of attention on digitisation and can permit the introduction of high-impact DOOH campaigns in line with certified data, increasing the relationship of manufacturers with passengers touring day-to-day throughout Salvador de Bahia, the biggest town within the Northeast of Brazil.
A CCR Crew corporate, CCR Metro Bahia is the operator chargeable for the upkeep and operation of the Salvador and Lauro de Freitas Subway Gadget, for a length of 30 years, thru a Public-Personal Partnership (PPP). With investments of about R$ 5.8 billion, it’s the quickest rising subway gadget in Latin The us lately.
This new partnership with CCR additional strengthens JCDecaux’s place as the one OOH corporate with a countrywide succeed in, consolidating its management in metro media in Brazil. Lately, JCDecaux introduced the inclusion of Lilac-Line 5 of ViaMobilidade and Yellow-Line 4 of ViaQuatro, in its portfolio already comprising the Blue-Line 1, Inexperienced-Line 2 and Crimson-Line 3 of the São Paulo metro community. This wide selection of media belongings permits advertisers to create built-in campaigns with JCDecaux’s different presentations all through Brazil, expanding the affect and target market succeed in in OOH.
In Brazil, along with the principle metro traces in São Paulo, JCDecaux operates the biggest nationwide Boulevard Furnishings be offering with greater than 18,000 faces strategically situated throughout 11 main towns, together with São Paulo, Campinas, Rio de Janeiro, Brasília, and main capitals of the North and Northeast Areas. The corporate additionally manages the promoting concession within the nation’s two busiest world airports: Guarulhos (GRU) and Brasília (BSB). In combination, some of these media belongings upload as much as 130 million impressions in line with day.
Jean-Charles Decaux, Chairman of the Government Board and Co-Leader Government Officer of JCDecaux, mentioned: “We’re overjoyed to were awarded this new contract with CCR Metro Bahia and we deeply thank the groups for their self belief. This partnership will ship the best-in-class requirements in DOOH promoting, supported through our state of the art data-driven answers. Because the greatest metro media participant in Brazil, this new contract reinforces our management and will permit advertisers to have the benefit of JCDecaux’s shipping experience within the Northeast area. Brazil, which is ranked a few of the global’s best ten greatest promoting markets and N°1 in Latin The us, is main the way in which relating to virtual verbal exchange. It is likely one of the markets the place JCDecaux’s belongings are essentially the most digitized, already representing greater than part of our earnings within the nation. With this partnership, we’re decided to pursue our venture: shiping leading edge media belongings that make stronger verbal exchange and benefit towns, companions, folks, advertisers and their manufacturers.”
Key Figures for JCDecaux
- 2021 earnings: €2,745m(a)– 9-month 2022 earnings: €2,283m(a)
- N°1 Out-of-House Media corporate international
- A day-to-day target market of greater than 850 million folks in additional than 80 international locations
- 957,706 promoting panels international
- Found in 3,518 towns with greater than 10,000 population
- 10,720 staff
- JCDecaux is indexed at the Eurolist of Euronext Paris and is a part of the Euronext 100 and Euronext Circle of relatives Industry indexes
- JCDecaux is recognised for its extra-financial efficiency within the FTSE4Good (3.6/5), CDP (A– Management), MSCI (AA) and has accomplished Platinum Medal standing from EcoVadis
- 1st Out-of-House Media corporate to sign up for the RE100 (dedicated to 100% renewable power)
- Chief in self-service motorbike condo scheme: pioneer in eco-friendly mobility
- N°1 international in side road furnishings (530,143 promoting panels)
- N°1 international in shipping promoting with 154 airports and 215 contracts in metros, buses, trains and tramways (340,753 promoting panels)
- N°1 in Europe for billboards (72,611 promoting panels)
- N°1 in out of doors promoting in Europe (596,831 promoting panels)
- N°1 in out of doors promoting in Asia-Pacific (232,268 promoting panels)
- N°1 in out of doors promoting in Latin The us (64,893 promoting panels)
- N°1 in out of doors promoting in Africa (20,808 promoting panels)
- N°1 in out of doors promoting within the Center East (14,177 promoting panels)
(a) Adjusted earnings
For more info about JCDecaux, please talk over with jcdecaux.com.
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Communications Division: Albert Asséraf
+33 (0) 1 30 79 79 10 – [email protected]
Investor Members of the family: Rémi Grisard
+33 (0) 1 30 79 79 93 – [email protected]
- 19-01-2023 # Salvador de Bahia_UK
