On the finish of each week we take a look at the important thing tales, providing our view on what they imply for you and the trade. From Britvic’s plan to take on inflation to Unilever striking product earlier than objective, it’s been a hectic week. Here’s my take.
Within the present setting, just about each marketer at each emblem is confronted with answering the similar thorny query: how do I justify keeping up important spend whilst prices are emerging?
The elusive finish recreation is to reveal how funding in emblem can assist mitigate value will increase, build up price gross sales and profitability.