In a Toronto Big name Opinion observation, Gordon S. Lang College of Industry and Economics advertising professor Dr. Timothy Dewhirst mentioned what’s subsequent for Budweiser after FIFA and Qatar reversed a choice to promote beer at Global Cup stadiums.
Dewhirst wrote lovers can “be expecting Budweiser to hunt a sweetened sponsorship deal from FIFA” on the subsequent Global Cup.
A senior analysis fellow in advertising and public coverage in Division of Advertising and Client Research, Dewhirst’s experience contains advertising and society and public coverage, and emblem technique.
