With the vacation season quick approaching, Reddit has printed a brand new information to assist advertisers make the most of Reddit adverts of their methods, which additionally offers some attention-grabbing notes on how Redditors use the platform to analysis merchandise.
As defined by Reddit:
“90% of customers belief Reddit as a spot to study new merchandise and types. Through the holidays, folks come to the platform in droves for suggestions about which items to purchase, recipes to make, and traditions to start out.”
The 9-page information covers all the important thing components of Reddit’s attain, together with product and model engagement:
The report additionally appears to be like at what customers like about Reddit as a discovery platform:
Together with the highest product classes within the app:
There are additionally insights into key developments, and extra:
The information additionally contains important advert suggestions, which additionally present some attention-grabbing tips on the right way to use the platform as a analysis software.
Which may very well be Reddit’s key worth proposition – past direct promoting, Reddit additionally offers a wealth of perception into key developments, together with rising merchandise, with the remark sections additionally giving entry to priceless notes on what customers are on the lookout for in sure gadgets.
Reddit continues to develop its advert instruments, and has turn out to be a extra priceless useful resource for connecting with engaged communities – although questions have additionally been raised in relation to the way it applies its advert insurance policies to totally different subreddits.
Nonetheless, at 50m+ lively customers, in over 100k area of interest communities, there may very well be important alternative there that can assist you join with the proper audiences to your choices.
You possibly can obtain Reddit’s 2022 Vacation Advertising and marketing Information right here.