On the finish of each and every week I have a look at the important thing tales, providing my view on what they imply for you and the business. From Diageo’s advertising funding to the relentless nature of group restructures, it’s been a hectic week. Here’s my take.
Getting extra from extra
Diageo is changing into a benchmark advertising organisation. The stewards of its manufacturers over a few years have overseen nice inventive, in fact. Its working out of shoppers, and appreciation of the phase its manufacturers can play in events, has all the time been exemplary. It is usually an excellent instance of an organisation this is choiceful.