CHINA. JCDecaux Shipping Hong Kong and Macau has promoted Ray Lee as Normal Supervisor to steer the corporate’s delivery promoting industry in Hong Kong, the corporate introduced on its LinkedIn web page.
On this new function, Lee is tasked to steer the industrial expansion of the corporate’s Hong Kong MTR and Airport Categorical gross sales groups “to ship an unrivalled buyer revel in and power certain industry results for the corporate and purchasers”.
The very popular Lee has spent greater than 22 years within the out of doors and on-line media promoting business. He in the past served as the pinnacle of virtual and programmatic of JCDecaux Shipping, main the Hong Kong MTR virtual imaginative and prescient gross sales workforce in 2022.
He performed a key function in numerous ooh virtual and O2O (online-to-offline) promoting campaigns final 12 months, together with the whole release of the programmatic virtual out-of-home providing of MTR promoting, a outstanding feat for the corporate.
Lee will proceed to report back to JCDecaux Shipping Hong Kong and Macau’s managing director, Shirley Chan, who congratulated him at the new function.
She stated, “Congratulations to Ray at the promotion. His remarkable management and distinct perception make him a smart decision for this strategic control function. We’re excited that he’ll carry exponential expansion to the corporate.”✈
This options bureaucracy a part of our new Sight Strains segment, devoted to the arena of airport and different travel-related Out of House promoting and communications. It takes the similar title as a a hit ezine of the similar title we printed from April 2019 till the pandemic introduced a lot of global journey to a halt.
We’re overjoyed to revive it, to start with in column shape, because the airport promoting sector bounces again with encouraging pace and vigour. All tales are archived below ‘Airport Promoting’ at the domestic web page drop-down menu below ‘Different Revenues’.
Nowhere do the worlds of aviation and promoting converge greater than in airports, incessantly to riveting impact.
Given how airports serve a crossroads of humanity, throughout geographies, cultures, religions, ages, promoting serves as one of those Esperanto of the journey and communications international, a common language that speaks to a inhabitants repeatedly at the transfer.
Digitisation, as soon as seen as a risk to conventional airport promoting as hundreds of thousands of shoppers regarded down at their cell gadgets moderately than forward (or up) at conventional promoting codecs, has proved as an alternative to be a favorable sport changer.
Airports corporations (and different journey infrastructure operators) and their concessionaires are increasingly more deploying the versatility and targetability of virtual verbal exchange with riveting have an effect on.
We’ll be devoting intensive protection to this as soon as once more burgeoning sector with a marvel or two alongside the way in which. To borrow from each journalistic and promoting parlance, watch this house.
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